WordPress is a content management system that helps website creators or business people who want to go online build their websites in a way that captures the attention of search engines and their clients or readers alike. It simplifies user’s digital content management without bothering the user with background processes as to how those simple interfaces are achieved. It does all these by use of PHP and MySQL languages platforms. For optimized WordPress functionality on search engines, consider the following options:
- Configure page specific update settings
This tip is specifically important since a good website is one that has many informative contents provided on a timely basis. Why is so? When you add a new article or page to your site, it will take the search engines some time to configure or index its new URL. The duration or time in question will depend on your website’s crawl rate but one thing for sure is that it will happen and your page will be online for your readers to enjoy.
However, time is money and sometimes a new article can be very urgent to you or simply put in another way; the faster your clients get the information in it, the faster they can subscribe to it if such a case were applicable. WordPress can boost this process by adding update services that speed up the process of new web page indexing and this definitely improves your website’s chances of appearing in Search Engine Results Pages (SERPs).
- Get rid of WordPress defaults
When you develop a new website for the first time, WordPress will provide sample pages and templates to assist you as a new comer in your quest for internet presence. These default pages will assist you in building your website for optimization in search engines as well as for client’s attraction and retention. As a result, they become a very important tool for beginners to use for site building and content arrangement.
However, these templates and pre-designed sample pages take up a lot of your sites database space in the servers of the respective hosting providers. It would help a great deal to delete these templates and create room for a faster and efficient site loading. Also categorize your articles in the site for easier referencing both for your visitors, who read and you, who is concerned with the most active pages.
- The default homepage
WordPress was originally designed by WordPress foundation, specifically for bloggers and as a result the blogger’s homepage. But as is evident with the improvement in Content Management Systems (CMS) in the previous years, its use has been extended beyond the confines of blogs only to include websites as well. In your website you might not want your homepage to be your most recent post or on the contrary you might prefer it that way. The choice is yours- decide with assistance of WordPress reading settings tab. You can choose either alternative by creating a separate blank page for recent posts or just setting a static page for the homepage. The main advantage of this is the minimization of the problems faced by search engines during indexing process. It also prevents the creation of double content.
- Internal linking
Internal linking acts as a virtual map used by search engines to trace your articles in their most relevant order or format. When adding new articles to your site, create links to your older posts with pertinence in mind. It should not just be a matter of linking but you link with purpose too; link to contents within the old articles that are related to your current article.
Linking with manually crafted anchor text is more beneficial than that doing so with the help of plug-ins which load entire pages they link to. Internal linking improves the ease of maneuverability by both bots and users in addition to increasing traffic to your old posts and website in general. Isn’t this the real reason for popularizing website for improved SEO ranking?
- Personalize thumbnail settings
WordPress comes with features of tools to deal with image thumbnails. The thumbnails come in three different sizes or categories; large, medium or thumbnail view. When you upload an image onto the internet, some sites accept images of specific size or memory space and if your preferred image does not meet this criteria then they crop it to the appropriate size; this cropping may not be as per your desired standards because you would probably want your images to maintain their aspect ratio when they appear on your website. However, do not despair as these settings can easily be manipulated using WordPress in the settings section where you can change the way your website deals with any incoming thumbnails that appear on the website from there on.
If you already have a functioning website and wants to change the way your previously uploaded images appear on the website, then you can download plugins to help you achieve this objective. You may be wondering why these media changes are such a big deal when it comes to Search Engine Optimization. Thumbnails are just representatives of a larger image; it is time consuming to load a 3840x2400px full screen picture than a 198×232 thumbnail version of the same picture on a website especially if you are on a very slow connection. This is where thumbnails help in bandwidth processing and performance.
You can improve your WordPress powered site for better functionality with search engines by playing around with the above settings. In addition, you canboost SEO process by utilizing post permalinks which create search engine friendly posts or articles.