If you are a new WordPress user, SEO can prove to be confusing and intimidating at first. The likelihood of making several bad moves here and there are high and this could greatly affect your search. Usually, your site will not show up in the first pages of the search engines. To ensure you ease your hassle and confusion, it is wise to engage the services of a professional. You may also have to read reviews online and find out the better plugin between Yoast and All in One SEO. Although you might be having other options, these two dominate the market.

Building a Strong Foundation

All in One SEO and Yoast specialize in technical SEO. This is the term that is used to refer to on-page optimization. It ensures that your code can be read by the search engines. In addition, it makes sure that search engines are able to understand your website. Technical SEO includes the use of Meta descriptions, creating great titles, site architecture, and code structure and interlinking between pages.

The search engines are in a position to parse properly and can parse codes that are poorly formed. However, the browsers of your visitors could have some difficulties. Most coding errors will harm your search engine visibility as well as your rank. All in One SEO and Yoast assist with organization and structure since there is no need to throw just about anything at the engines.

The Preferred SEO Plugin

Yoast is the preferred option of the two, probably because it has more features. In addition, it has advanced features and page analysis unlike All in One SEO. The moment you install Yoast SEO as a first-time user, you will be provided with a quick tour and because there are quite a number of available settings, the tour will be a great deal.

It is among the plugins with the best tools for content analysis. Just below the text editor you will find its content analyzer. To use the content analysis tool, you will need to input the focus phrase or simply the keyword you are hoping to rank in the search engines. If you are using the plugin’s free version, you will only be allowed to input one keyword.

Once you have specified your keyword, the plug-in will go ahead and analyze the content against the 12 best practices for SEO including readability, keyword density and the outbound links. In addition, it will look whether the keyword is available in the Meta description, content’s first paragraph and the SEO title. These best practices are analyzed with a helpful scoring system to identify areas that need improvement. Moreover, the plug-in displays the overall score of the content using the scoring system.

Additionally, Yoast comes with some critical social media features. It is wise to make use of them by integrating your site with the 4 popular tools for social media that include Twitter Cards, Facebook Open Graph, Google+ Publisher and Pinterest Open Graph. The social media features are available at the Meta box for content analysis.

All in One SEO

This plug-in has had a lot of downloads just like Yoast, making it Yoast’s greatest competitor. Instead of splitting its setting across several tabs and sections, this plug-in puts them in just one place. Therefore, all the configurations occur from a single screen. For this reason, configurations tend to be a little daunting compared to Yoast’s. Moreover, the available options have additional explanations to help you in case you are stuck and allow for in and out toggling as well.

This plugin allows you to:

  • Determine how to handle URLs
  • Specify description and homepage SEO title
  • Configure the styles of each title
  • Integrate Google Analytics and Google+
  • Sync the Google Webmaster tools

All in One SEO lacks the content analysis tool. However, it allows for custom canonical URL configuration. Additionally, you can ask the search engines not to follow or not to index a post and remove it from sitemap. Therefore, All in One SEO allows you to have an upper hand in the technical details.

Moreover, this plug-in allows you to edit Meta descriptions and SEO titles in bulk. Although this cannot match Yoast’s content analysis feature, it is of great help. Additionally, this plug-in comes with more social settings compared to Yoast. Each social setting has full explanation allowing you to configure your site just the way you want.

It allows you to link your site with numerous social profiles and it is possible to connect to Facebook Open Graph. On the settings screen, the section for the Open Graph is very useful and it allows you to specify default dimensions and image sources for social posts. This gives you total control of your site’s appearance on Facebook. Additionally, it allows for Twitter Cards’ configuration.

This plug-in also allows for XML Sitemap functionality and for it to function, you will need to activate it first. After the activation, All in One SEO will automatically create the XML Sitemap. Additionally, there are other modules that you can choose to deactivate or activate including:

  • Bad bot blocker
  • Export/import settings
  • txt generator
  • Htaccess aditor
  • Performance optimizer

Conclusion

Generally, the two plug-ins are excellent and either of the two will serve you very well. However, Yoast SEO is considered to be much better because it comes with better features particularly the tool for content analysis. It is the perfect choice if you are looking to tweak some SEO friendly posts. This feature is not available in All in One SEO. Moreover, Yoast is tidier, user friendly and neater.